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WHAT'S NEW ?


Children's Hospital - Dig In Do Good
5/20/2019





A $50,000 cheque was presented to the Grocery Foundation of Atlantic Canada on behalf of Sobeys and W.P. Griffin Inc.

Pictured in the photo from Left to Right - Pam MacMillan, Albert Clements, Kevin Connors, Dave Sobey, John Griffin, Steve Chiasson, Tom Margeson

The Second Annual Dig In Do Good Campaign was held in the Atlantic Canadian Provinces in February & March of 2019.

For every 10 lb bag of Dig In Do Good bags sold, 25 cents went directly to support our Atlantic Canadian Children’s Hospitals through the Grocery Foundation of Atlantic Canada.

The success of the project is also due in part to the support of the PEI Bag Co, who produced the limited-edition bags, and to Fresh Media who marketed the promotion with a Dig In Do Good website, a Facebook Campaign, and also a YouTube Video Commercial.

To date this very successful partnership has raised a total of $50,000 and a grand total $82,732 the Grocery Foundation of Atlantic Canada to go towards the Atlantic Children’s Hospitals.

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